What is "Vance": the history of the brand, modernity and the threat of fakes
Vans is a name that has become a household name among youth brands. A sign of high quality, simple and multifunctional design, coupled with low cost and trusted service. What is "vansy"? Such a question can cause genuine bewilderment among young people, since they consider the shoes from this company to be a symbol of if not epoch, then youth subcultures.
Shoes from the brand Vans first appeared as the most simple and affordable model with a wide coverage of target groups of buyers. Sneakers produced for the whole family, but the main buyer remained the representatives of sports movements and supporters of the skateboard. Sneakers "Vance" in the modern world can be compared with the nominal brand names, when a thing loses its name, replaced by a recognizable logo. So the sneakers from the company Vans got their own name "vansy".
The history of the formation of the brand Vans
Like many well-known companies of the past, the Vans brand has a rich history. The brand name is derived from the names of the founding brothers Paul and James Van Doren. In 1966, they opened their own store, called The Van Doren Rubber Company. The specificity of the production was to use a special rubber compound to create a strong and reliable sole.
Simple, comfortable, and most importantly cheap shoes - this is about “Vansy”, the photo of which is presented above. Such shoes quickly gained popularity. At first, customers had to wait for their order to be made. However, the company has never been seen in a serious consumer scandal, and still has a crystal-clear reputation.
Anyway, the question “what are vans?” Appeared among young people more and more often. However, the Vans # 95 model, also known as the Era, was awarded the most popularity. In the 70s, the skater subculture gradually gained popularity. The brand of youth shoes on time paid attention to the needs of athletes, as it was difficult to find durable shoes for proper fixation on the board, and released a new model.
Era has become a symbol for young people and for generations has been returning to the Vans stores in a more modern way. At that time, the company's popularity grew due to a new audience, and by the end of the decade in California alone there were about 70 stores of the brand. Vans came to the national level, after which he declared himself in the global market for sports shoes.
In 1977, the second well-known brand model appeared - Vans # 36 Old Skool. The original design, which at that time became unique in its line, coupled with durability and functionality, rather quickly attracted to the brand the attention of not only athletes, but also workers who needed such shoes.
Ups and downs
Vans sneakers have always remained exceptionally high-quality footwear. The company saved on everything, especially during the crisis in the 80s, but never on the quality of the components for the products. That is what kept the company afloat. In the 90s, the consequences of the fall were completely overcome and the Vans regained their lost market segment.
It is difficult to overestimate the impact of Vans on the development of youth subcultures, since it was this brand that became the support that skaters had counted on, having given them the main assistance - by giving attention and interest.In exchange, buyers continue to adhere to the traditional commitment to the company's shoes, and she does not betray their trust.
What are “vansy” really?
Today, Vans sneakers are comfortable, multifunctional shoes with the maximum possible width of the product line. Sneakers are available for boys and girls, children and adults, with low and high soles. The company strives to provide attention to virtually every buyer. Branded sneakers are the hallmark of the company. Despite the fact that the brand also produces sneakers and semi-sneakers, the first models that brought popularity to the Vans brand still return to the market in a more modern form.
How to distinguish between "Vance" from a fake?
Any popular brand, one way or another, is faced with the problem of fakes and Vans is no exception. There are a lot of different variations of Vans available on the market, different in quality, cost and degree of fake, but often there is no original among them. Of course, the Vans brand cooperates with different partners around the world, but the products of the official dealer does not arouse suspicion, while the products on the market or in the online store - yes.
To distinguish a fake from the original is quite simple: just pay attention to the marking of the model and code. Marking is a sign of licensed delivery with the subsequent sale, and the code is a unique article that allows you to identify the model. Enough to drive it into the search, and then compare the results with the goods in the box.
Cost and QR code. In the first case, everything is clear, the original "vansy" can not be cheap. It is enough to look at the cost on the official website, then transfer it to the national currency, then “charge up” the markup to see where the fake is and which model came from the official supplier. The barcode on the package can recognize the model and obtain data from the official website of Vans. If the code is not scanned, then, most likely, the buyer is faced with a fake.
What is "vansy"? This is a legend, a symbol of the youth movement. This shoe remains one of the most sought-after due not so much to quality as to something more substantial - pure reputation and honest business.