Responsibilities of the sales assistant: personal qualities and knowledge
Long ago, those “delights” of the socialist system were in the past, when in the era of total deficit people “with their hands otryvali” any product, and saleswomen and storekeepers were kind of kings, distributing the goods of the world. It was then in the store that you could get nasty, deceive, insult - and there was nowhere to complain.Yes, of course, the book "comments and suggestions" were, but it was almost impossible to use them. Now the face of Russian trade is changing for the better, joining the Western civilized standards of customer service. We will understand what the responsibilities of the sales assistant are and what qualities a professional should possess.
In our time in trade is provided, perhaps, the most jobs. That is why in the shops and salons people often work with higher humanitarian or technical education.The duties of the sales consultant include, above all, a thorough knowledge of the product in which he deals. This means that he should be able to answer any questions a potential buyer. After all, consumers todaycompetent, often very well versed not only in the principles of operation of a device, but also in complex production technologies. Therefore, it is advisable to hire people in trade not only with secondary professional education, but with higher education. Those who can advise competently and competently. For example, a bookstore often needs not just advice, but knowledge of literature. Therefore, the duties of the sales assistant in such a place may include the selection of a bibliography on the topic, recommendations regarding the reading circle or novelties of the publishing market.
Perhaps this is one of the most difficult issues. On the one hand, it is desirable that the duties of a sales assistant be carried out by a sociable person, an extrovert, who sincerely loves people and his work. Indeed, in the trade means a lot of personal contact, impression.Competent specialists know how to prepare a client for purchasing a product, how to convince him that he is right, how to make the buyer leave satisfied and come back again and again. For example, the duties of a clothing sales assistant are not only taking care of the assortment, cleanliness and order in the hall or boutique. This is primarily the ability to help the visitor to find the thing that will please him and decorate. Consequently, knowledge of both psychology and image creation bases and good taste is necessary. On the other hand, nobodyof us do not like to impose on us someone else's opinion, persistent persuasion. Therefore, it is often a big mistake made by those store owners, who impute the duties of the seller-consultant "shadowing" and accompanying the buyer. The question "what are you looking for?" and "how to help?" should be set when the client shows that he needs advice. The seller must give the buyer the opportunity to look around, ask the price, get acquainted with the range. If we are met with such questions already at the door, it can scare the hesitant customers.
Etiquette and culture
If qualities such as sociability, openness,goodwill, tact help to perform the functions of a sales consultant at the highest level, then in our time it is becoming increasingly important to have a foreign language at least at an elementary level and an impeccable knowledge of etiquette. Neatness, well-groomed and neat appearance, unconstrained courtesy and courtesy have visitors. In fact, personal qualities and the atmosphere in which the purchase is made, are crucial for its successful completion. The ability to properly issue an invoice or knowledge of the cash register is a gainful thing, you can quickly learn it. But knowledge of the basics of sales techniques and talent in communication is the key to success in this profession.