Repost is a repost

Svetlana Gorbunova - one of the authors of the site AdMe.ru - wrote a frank confession about what she thinks about the endless reposts of her friends in social networks. We publish the original text.

So, I come home and open the news line,to find out what events are happening in the life of my friends, what worries and interests them (after all, what social networks were created for this?). And to my eyes there is an amazing picture: in all its glory the vast sea of ​​reposts is scattered. The tape is crammed with them under the string: ridiculous and not very pictures of humorous public, quotes with questionable authorship, recipes and articles for the rage of the day. And if earlier people accompanied records at least with comments in the spirit of "Watching this video, rzhunimagu", "Cool article" or elementary ":)", now people are silent. No opinions, no emotions. There came an era of quiet reposts.

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Let's take a little time off my tape andwe will move to 5-10 years ago, at a time when social networks were just starting to enter our life. Why did they capture the world in no time? The secret is simple: social networks gave each of us a unique opportunity, which we had not had before, but which, consciously or not, was eager to get. At the beginning of the XXI century, when information became the main currency, the most important weapon and the main intangible value, people felt the need to not only receive this information, but also produce it.

That's when social networks have become a platform,allowing to realize this need. We got the opportunity not only to find old friends, but first of all to tell the world about ourselves - who we are, what we are doing, what thoughts we visit, what concerns us, makes us happy, frustrates - and what it can disturb, please or upset our readers. Each person could create their own, nothing like the content, and thanks to this not only to seek like-minded people, but also to learn something new quickly enough.
Social networks have also provided scope forabilities to creative people. It is no coincidence that the phenomenon of "network creativity" - new kinds of poetry (remember "cymbals"), illustrations, hybrid forms at the junction of the verbal and visual series (this includes all sorts of "cards" and motivating posters) was born here. And those who created outside the network, it became easier to talk about their work, organize meetings and other social events - from mass actions to cozy gatherings with classmates.

And, it seems that even now everything is in place, the same people, the same community, but something has elusively changed. What happened - the technology of social networks has failed or something happened to us?

In fact, the answers must be sought both there and there. Today, in the heyday of social networks, information is created in them so much that it is simply impossible to "digest" it. Therefore, attention is shifted to those content producers that most users trust - they are famous media people or large communities, often ready to gnaw each other's throats for unnecessary subscribers. Gradually they conquer the territory, filling it with themselves.

But we have become different. We no longer feel the need to create something when there is so much ready-made product around. Why strain, waste time and energy? I do not need to invent a joke, if it's here, pretty and written on a beautiful background. Do not take pictures of your failed pie if I can repost quite nice and with a recipe (oh, well, I'm the mistress!). No need to express opinions about the events in the world - catch the repost from the news public. Nothing to think about. Everything is done for me. Laik. Tell friends. Repostni and forget.

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And we really forget - and it's no wonder,because what is spent just a couple of seconds, just does not stay in memory. Often people say that with the help of reposts they make bookmarks to view some interesting material afterwards - but almost never return to these records: they are buried under a layer of new reposts.
But the worst thing is not even that. It's sad and scary that gradually we lose our own face. I go to my news feed and see only reposts from different public places. Who makes them? For what purpose? My friends acquire the appearance of a homogeneous, faceless mass, it is no longer possible to distinguish one from the other. People, ay, is there anyone alive? Or have you all been replaced by robots that obediently press the "Share" button?

Therefore, reading my friend's face every day, I have no ideaI have what happens in the life of most of my friends from social networks. But there are still a few people about whom I know something. For example, one girl writes notes about her studies abroad, about life observations, about books and people who have struck her. Another friend of mine just talks about some little things, and sometimes his posts about oddities, daily achievements and failures are written so funny that I laugh in my voice. There is also a person who makes reposts, but each of them accompanies a sensible, relevant and meaningful commentary. When I read the news of these people, I feel warm. I feel that all the same, in the endless, indifferent, social spaces of social networks littered with information, there is life. And there is a hope that one day a living beginning will win.

And now - like and tell about this article to my friends.

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