No one expected this from Decathlon.


It is clear that the territory they themselves otgrohali huge. Okay, Peter and Moscow, but I remember, in Krasnodar: you will pass the city, you will pass the southern stone houses, the fields begin, the gully, and Google promises another 15 minutes of travel.
And there, at the turn of civilization ...
Truly a palace. A lot of space, you can buy a bike right here and ride in the shade of the store. Apparently, the leaders of the French company noticed this and made a deal with Kant,
The partner project will be implemented on the basis of the “store in store” concept: Decathlon will offer professional equipment through new trading platforms opened under the sign of KANT. Buyers will be able to buy here both affordable quality products under their own Decathlon brands, as well as brands from other sports manufacturers - Burton, Atomic, Fischer, Deuter, etc.
I can not figure out whether someone else in Russia uses the “Store in Store” system, but this initiative is very worthy. If in Decathlon goods are more accessible and more oriented to amateurs, then Kant works for professionals more.And now, under the same roof, they and their others can go out.
The first such store will open at the end of November 2017 in the SEC Zelenopark, in 2018, two more are expected. If the experiment is successful, the partnership between the companies will continue.
Well and, in general, it is joyful to see that representatives of our business can agree on such a significant deal with international partners. Sometimes it begins to seem that this art is hopelessly lost.

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