Like & quot; Antonov & quot; advertised their aircraft during the USSR

It so happened that the aircraft-building design bureau Antonov with its ANs, unlike TU and IL, was far from the leading photo agencies of the Union, Vneshtorgreklam publishing house, Aviaexport and Avtoexport associations, as well as the Central House of Models, and was forced to independently deal with their own advertising.
The general designer reasonably believed that aviation advertising should be as functional as possible, therefore, with his light hand, the demonstration photo production of the company received a noticeable focus on the male audience - the aviation technical aesthetics were supplemented by female beauty.
The combination of "girl-plane-sky" invariably arouses enthusiasm, at least in the strong half of humanity for many decades. At this, Antonov decided to play ...

For the first time, this approach was tested by the military,Back in the late 1950s, when ministers and other officials showed them a photo of a woman who stopped her Volga right under the propellers of the An-12 military transport aircraft. Thus, the operational advantages of high engine placement were clearly explained.

The appearance of the civilian An-10, An-14 and An-24 demanded their decent representation in the export direction. First, for the premieres of the new Antonov aircraft in Brussels and New York, and then in Paris, special informational booklets with photographs and advertising films were printed.

The shooting was carried out not only on its own, but also on order from the design bureau by professional artists of the Kiev Film Studio (now the studio of A. P. Dovzhenko) in the most artistic way possible to the “world” stylistics.

Films and prospectuses were released in several versions at once - in Russian, English, French, German and Spanish. To create such visual products attracted girls of appropriate attractive appearance.

Meanwhile, as is usually the case, they filmed more than they used.A number of subjects deprived of spectator's attention for many years collecting dust in the archives. As noted in the "Antonov", they have already lost their commercial value, but retained a great aesthetic and, of course, historical value.

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How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR

How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR How “Antonov” advertised his planes during the USSR